A seasoned marketing and advertising professional, Gaurav Arora spearheads strategy & planning at RedKnot Marketing Solutions. Gaurav is a trusted consultant with strong business acumen for planning, strategizing and ensuring the success of his partners in a highly competitive market. He has a proven track record of driving superior performance in all aspects of enriching consumer experience and streamlining operations. His elaborate background in strategy has helped RedKnot deliver unprecedented results for its clients.
Gaurav has a consultative approach for defining, designing, and executing large transformation projects in line with an organization’s long-term objectives. Some of the areas where his expertise lies in Concept development and marketing strategy.
In his professional career, Gaurav’s contribution has been substantial in successfully strategizing experiential marketing campaigns for brands like Coca Cola, Citibank, HP, Apple, HCL, JSW and Castrol among others. His pro-active planning and cross-functional expertise in building strategy, business analysis, research, and consumer insight have helped RedKnot scale a high impact on audiences.
Gaurav’s efficient leadership has helped RedKnot build and maintain strong partnerships with its clients.
Prior to setting up his own venture, Gaurav was associated with Infinity Advertising Services, Solutions Digitas, Ideas & Solutions Communique Pvt. Ltd., FCB Ulka and Vermillion Advertising in a career spanning over 15 years.
A sought-after speaker and futurist, Gaurav is deeply passionate about building and fostering a high performing workplace culture. He is a strong advocate for the voice of the customer and strongly believes in business innovation.
Gaurav pursued Masters in Media Studies from ULCA and completed Graduation in Mass Communication from Jagan Institute of Management Studies, New Delhi.
He is a fitness enthusiast and has been a national level boxing champion. He is also a certified kick boxing trainer by American kick boxing federation and an avid martial artist specializing in Jeet Kune DO & Karate.
Outside of work, he is involved in reading and has a collection of over thousand books and when he is not reading, he enjoys strength training. Gaurav has a positive attitude and sincere approach.
He believes that “Patience ensures victory”.